You might think that the concussion this economy suffered from being tackled by the Feds was murderous and mean. Nonetheless, small businesses are toughing it out like Roman gladiators with intractable anti-recession helmets. Do you have one of those? Fortune magazine calls it the “COVID suit of armor”: “Small businesses are like: ‘Hell, if I...
Category: Brand Development
Two Secrets How To Make Your Readers Feel More
One of the greatest powers of marketing content is the stirring of emotion: courage, wonder, belonging. Emotion is a major reason our clients read us, follow us, and buy from us. Well, that and useful information. But when was the last time you sold something with the claim “We offer the highest quality information in...
The Brave Way To Brand Your Business (even if your name is not Brene Brown)
Branding yourself as a small businesses is a complex endeavor. My clients see it as an opportunity to express themselves, but also struggle with its limitations. Between the commitment to serve one niche, use two steady colors, or produce on-topic content, they rapidly become a jenga of anxieties. To which I say: an hour glass....
3 Steps to Making Your Brave Brand More Human
Self-expression in business is often a catalyst for deep connections, but it’s never an easy feat. When you share yourself with your audience and clients, not in a narcissistic but a giving way, you create lasting trust, and a loyal following that is earned the human way and it goes beyond the bottom line. Connection...
Are You Brave Enough to Brand Yourself with One Word?
You might not recognize this yet, but as a business owner, you have one specific freedom that puts you on a par with Gods (or demigods at best). It’s not the power to design your own schedule or control your fees. It’s more intangible than that. Have you guessed what it is yet? It is...
Why Being a Split and Complex Human Being Can Help Your Brand
In his story The Overcoat, Nikolai Gogol talks about the civil servant and scribe Akaky Akakievich “who saw nothing but his own neat lines, written out in an even hand, and only if a horse muzzle, appearing from goodness knows where, came to his shoulder, and blew a gale on his cheek from his nostrils,...