Brave Blog

Marketing for Authorpreneurs & Thought Leaders When Budgets are Down

You might think that the concussion this economy suffered from being tackled by the Feds was murderous and mean. Nonetheless, small businesses are toughing it out like Roman gladiators with intractable anti-recession helmets. Do you have one of those? Fortune magazine calls it the “COVID suit of armor”: “Small businesses are like: ‘Hell, if I...

Two Secrets How To Make Your Readers Feel More

One of the greatest powers of marketing content is the stirring of emotion: courage, wonder, belonging. Emotion is a major reason our clients read us, follow us, and buy from us. Well, that and useful information. But when was the last time you sold something with the claim “We offer the highest quality information in...

When in Doubt, Copy Someone Else’s Business Model

“When it comes to defining your business model, it’s best to copy somebody”, observes Guy Kawasaki. If you are an entrepreneur yourself, you must know there is credence to this brilliant advice. Fine-tuning sale systems doesn’t come naturally to most of us (unless you have an MBA), not to mention it could be costly. Hence,...

3 Steps to Making Your Brave Brand More Human

Self-expression in business is often a catalyst for deep connections, but it’s never an easy feat. When you share yourself with your audience and clients, not in a narcissistic but a giving way, you create lasting trust, and a loyal following that is earned the human way and it goes beyond the bottom line. Connection...

Are you brave enough to brand yourself with one word?

Are You Brave Enough to Brand Yourself with One Word?

You might not recognize this yet, but as a business owner, you have one specific freedom that puts you on a par with Gods (or demigods at best). It’s not the power to design your own schedule or control your fees. It’s more intangible than that. Have you guessed what it is yet? It is...

Living Dangerously

“Be regular and orderly in your life, so that you may be violent and original in your work.” ~Gustave Flaubert Human beings love their comfort. We find lethargic content in doing the same things and doing them the same way for a long time. Until a forced change arrives. Nobody would actually go looking for...