Fani Nicheva has been blessed to live and work in two cultures - American and Eastern European - and draw creative lessons from both experiences.
Born and raised in Bulgaria during communism, she grew up acutely aware of the culture of commercial emptiness and ideological propaganda. She started studying Languages & Literature at the University of Prague in the Czeck Republic but after earning a full-tuition scholarship from Emmanuel College in Boston, she moved to America for what it has been now 20 years.
She worked as a creative director for the European ad agency EURO RSCG in Sofia, Bulgaria, which gave her a strong background in advertising. Together with her husband, Bob von Elgg, she co-founded graphic design studio Bigfish Smallpond Design in 2006 and started BRAVE BRAND in 2018.